In online shopping, customers cannot touch or try the product. They only see the photo. That’s why good product photos are very important. A clear, bright, and attractive image can bring more trust, more clicks, and more sales. You don’t need an expensive camera or studio setup. With some simple hacks, you can take beautiful photos at home using your phone too.
Let’s look at some easy e-commerce photography hacks to make your product shine online:
1. Use Natural Light Smartly
Natural light is free and the best light for product photos. Keep your product near a window where soft light is coming in. Use a white curtain or thin bedsheet to make the light soft and even. This will remove strong shadows and make your product look fresh and clean.
Bonus Tip: Avoid using flash. It can make the product look shiny or fake.
2. Choose the Right Background
A clean background helps your product stand out. Most sellers use white or light grey background. It looks professional and suits most products. But for colourful or creative products, you can use soft pastel colours or themed backgrounds.
DIY Hack: Use a white chart paper, a wooden table, or even colourful gift wrap as your background.
3. Use Props – But Only a Few
Props can help tell a story about your product. But don’t overdo it. Use simple props that match the product. For example, if you are clicking a handmade soap, you can keep a towel, flower petals, or a bowl of water nearby.
Important: Don’t let props take attention away from the main item.
4. Keep Your Phone or Camera Steady
If your photo is shaky, it will look unprofessional. Use a tripod for best results. If you don’t have one, you can balance your phone on a stack of books, a cup, or a box.
Bonus Tip: Use your phone’s timer to click the photo without touching it.
5. Click From Different Angles
Show all sides of the product – front, back, side, and top. This gives a full view and helps customers trust the product. You can also take close-up shots to show details like texture, fabric, or small features.
6. Use a White Reflector
If one side of your product is dark, use a reflector to bounce light on it. Don’t worry – you don’t have to buy one. Just use a white chart, a shiny steel plate, or even aluminium foil!
This will make your photo look brighter and balanced.
7. Edit Your Photos – But Keep Them Natural
After clicking, use photo editing apps to improve the picture. Free apps like Snapseed, Lightroom, Canva, and PicsArt are great for beginners.
You can adjust:
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Brightness
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Contrast
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Sharpness
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Crop and alignment
Warning: Don’t change the actual colour or look of the product. Customers will feel cheated if the real product looks different from the photo.
8. Show Size and Scale
Help customers understand the size of your product. Place a common object (like a coin, pen, or hand) next to the product. This is very helpful for small items like jewellery or accessories.
9. Add Lifestyle Photos
Apart from plain background photos, also take lifestyle shots. This means showing the product in a real-use setting.
Examples:
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A person wearing the t-shirt
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A candle burning in a calm room
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A toy being played with by a child
It helps customers imagine how they will use the product.
10. Keep It Clean
Before clicking, clean your product. Wipe off dust, fingerprints, or smudges. A clean product always looks better on camera.
Also clean the camera lens – especially on mobile phones. A dirty lens can make your photo look blurry.
Conclusion
You don’t need fancy gear to take professional product photos. With natural light, a clean background, and a little practice, you can make your e-commerce photos look stunning and trustworthy.
Good photos = More trust = More sales.
So grab your phone, try these hacks, and make your products shine online!
Also read,
Breaking Down the 4 Stages of Video Production
The Power of Corporate Videos: Why Every Business Needs One
